Problem:

Redesign the drink container for Rocket Fuel hard cocktails.

Solution:

With retro themes becoming increasingly popular, I immediately gravitated towards designing a can based on arcade games from the 1980s, like Galaga and Space Invaders. I thought of pixelated stars and wanted a font that looked like an intro to a video game. I also wanted to go off the video game idea and create a clever and humorous slogan.

When designing a concept, I wanted to incorporate a rocket and I also wanted to incorporate the fuel in some way. Soon, I realized I could do a plain white can with a rocket shooting across, spilling fuel that would act as a banner for the drink’s name, “Rocket Fuel.” From there, the rest of the design came together rather quickly and I came up with the slogan, “Don’t drink too much, or else it’s game over!” I thought this was perfect because it goes off of the video game concept but also relates to advising consumers not to drink too much because it is dangerous.

One challenge I faced during this project was that I had never used Adobe Dimension before and had to learn the software quickly. I am glad I got to learn the program because it is useful for mockups and it is fairly easy to use.

Programs:

Adobe Illustrator and Dimension